Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.

And answering, “Well, that’s what everybody else is going” simply wasn’t good enough.

When I started my first business several years ago, the first thing I thought was “I need to get a website”. Why did I think that? Why do I need a website?

I decided to get with the program and copy Steve Jobs to answer the fundamental questions about why I, a small business owner, actually need a website.

Marketing isn't simply an important part of business success – it is the business. Everything else in the business depends upon marketing. Mark Cuban, owner of the Dallas Mavericks and several media and entertainment companies, puts it as succinctly as possible: "No sales. No company."

The term "marketing" covers a lot of different activities – all associated with selling your company's products and services. Advertising is the most obvious marketing activity, but so is consumer research, which better matches your product to consumer wants and needs. Product design, also, is a form of marketing, as it helps match your company's products and services to known customer needs.

Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers.

As a business owner you need to have a plan in place to promote your business and obtain new clients. SEO should be a part of that plan and here are just a few of the reasons why:

Google AdWords…if you’re like most business owners, the idea of running ads on Google is both tantalizing and terrifying. After all, if you do it right, AdWords could transform your business. But, if you do it wrong, you could spend thousands of dollars and get absolutely nothing for your trouble.

But neither the promises or the problems that come with Google AdWords really describe what this marketing platform is or how it works. In this post, we’re not going to talk about how much money you could make or lose on AdWords. Instead, we’re going to go back to the basics and explain what the platform is, how it can benefit you and how you can get started.